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Since they were introduced roughly a year ago, Reactions have been sent more than 300 billion times, Tech Crunch reported.And while Messenger’s audience is vast — more than 1 billion monthly active users globally — its users are not the most engaged: Messenger users in the US spend less than 1 hour in the app per month, according to Verto.

Born in the United States but now living in Hong Kong, Jeremy Blum is a half-American, half-Taiwanese writer.

For context, smaller chat app Kik boasts more than five hours of user engagement each month.

If the tests are successful, Reactions could positively impact businesses using Messenger as a tool for reaching consumers.

A mobile social communication app designed for smartphone users, We Chat is the world’s fastest growing social app with over 100 million registered accounts internationally.

We Chat empowers users in fun and dynamic ways by bringing together messaging, social communication and gaming in one seamless, interactive experience, with comprehensive privacy and security settings that can be tailored as needed.

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